📊Email Sequences — Overview
📋Active Sequences — Breakdown
| Sequence | Members | Sent | Opens | Open Rate | Clicks | Click Rate | Replies | Bounces | OOO |
|---|---|---|---|---|---|---|---|---|---|
| ICP 4: Athletic Directors | 440 | 780 | 45 | 5.77% | 18 | 2.31% | 0 | 17 | 3 |
| Sequence | Members | Sent | Opens | Open Rate | Clicks | Click Rate | Replies | Bounces | OOO |
|---|---|---|---|---|---|---|---|---|---|
| NIL Directors & Compliance — v2 | 276 | 451 | 16 | 3.55% | 23 | 5.10% | 0 | 4 | 0 |
🔗LinkedIn / Prosp — Overview
Per-Campaign Breakdown
🔷 NIL Directors & Compliance — Shanon Gray
🔷 Rounds 2 — Athletic Directors
🔧Sequence Audit
Compliance Directors — Cleaned & Relaunched
On May 19, we cleaned up the Compliance Directors contact list: removed 127 off-target contacts, built a suppression list, and relaunched with 367 well-matched contacts.
Status: Running — Launched May 19, 2026
Pending: Athletic Directors Review
The Athletic Directors sequence (440 members) is next for the same cleanup. We'll tackle this early in the next period.
💡Key Insights
Email engagement has improved significantly
The percentage of people opening our emails doubled — from 2.27% in the first period to 4.96% now. Clicks also improved (2.0% to 3.33%). The Athletic Directors sequence leads with a 5.77% open rate.
We audited the audience to ensure fit with the message
This cleanup started on May 19th — the same day this report was generated. The change is already made, but we won't see the improvement until the new sequence has run for a few weeks. We'll track this closely in the next report.
LinkedIn outreach is picking up real traction
Across two campaigns, we've connected with 119 people and received 13 responses. The Compliance Directors campaign has the strongest reply rate (14.3%), while the Athletic Directors campaign (launched May 2) is generating high volume with 623 connection requests.
We've identified most of the people who match our target audience
Going forward, we should look at adding similar job titles — like Title IX Coordinators and Athletic Compliance Officers — to keep finding new people to reach out to. This keeps the pipeline fresh as our current list naturally shrinks.